Where AI UGC videos fit in your marketing

User-generated content — short, talking-to-camera videos that feel like a real person recommending something — has become one of the most familiar formats on social media. AI UGC videos recreate that style with realistic AI presenters, so brands can produce more variations, in more formats, without organising a shoot every time.

When AI UGC works well

• Testing several hooks or offers for the same product before investing in a larger campaign.
• Explaining a product benefit simply and directly, the way a customer would describe it.
• Producing the same message in vertical, square and landscape formats for different platforms.
• Keeping a steady flow of social content when your team does not have time to film.

When to choose something else

AI presenters are not a substitute for genuine customer testimonials. If a video presents an opinion as a real customer's experience, it should come from a real customer. Use AI UGC for clearly branded messaging, product explanations and offers, and follow the advertising rules and platform policies that apply to your market.

How to brief an AI UGC video

• One audience and one message per video. Clarity beats cleverness.
• A strong first two seconds: a question, a problem or a surprising visual.
• The specific product, offer or action you want viewers to take.
• Brand guidance: tone of voice, words to avoid, colours and on-screen text style.
• The platforms and formats you need, so the edit is planned for each one.

A good brief makes production faster and the result more convincing. If you would like help shaping one, our team can turn a product page or short conversation into scripts and hook options.